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Databricks will bake OpenAI models into its products in $100M bet to spur enterprise adoption

Databricks said on Thursday that it is incorporating OpenAI’s models, including GPT-5, into its data platform as well as its AI product, Agent Bricks, as part of a $100 million multi-year deal that bets on the AI company’s ability to bring in enterprise customers.

The deal highlights the accelerating race to bring generative AI into the enterprise stack, as companies anticipate rising demand for AI tools that can tap into corporate data securely.

Agent Bricks enables organizations to build AI apps and agents on top of their enterprise data using a range of AI models. OpenAI’s latest models are now part of that offering — accessible in SQL or via API — with GPT-5 being offered as a flagship model for Databricks customers.

The news follows nearly two months after Databricks added OpenAI’s open-weight models, gpt-oss 20B and gpt-oss 120B, to the platform. Agent Bricks can now evaluate how accurately the different models perform on specific tasks and fine-tune them accordingly to deliver more customized results.

“Our partnership with Databricks brings our most advanced models to where secure enterprise data already lives, making it easier for businesses to experiment, deploy, and scale AI agents with real impact,” Brad Lightcap, chief operating officer of OpenAI, said in a statement.

With this deal, Databricks is betting that enterprise customers will adopt OpenAI’s models at scale. Under the terms of the agreement, the company is committed to paying a minimum of $100 million to OpenAI, regardless of whether the models generate that amount in revenue over the course of the deal.

Neither company disclosed the exact duration of the agreement. If revenue exceeds $100 million, OpenAI will earn more, but if it falls short, Databricks will still pay the full amount. For Databricks, that presents potential downside risk; for OpenAI, it provides predictable income at a time when the company is rapidly building out additional data centers.

The deal mirrors the one Databricks struck with Anthropic earlier this year, which set a revenue target of $100 million over five years.


A Databricks spokesperson told TechCrunch that the company has already seen overwhelming demand from customers — including Mastercard — for native access to OpenAI’s models on the platform.

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